The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Coracle specialises in marketing communications. We plan, test and implement creative communication strategies.
We don’t treat communication in isolation. We understand that it works most effectively alongside all the other elements in the marketing mix.
That’s where our insight comes into play. Phil Williams is a Chartered Marketer and Member of the Chartered Institute of Marketing (MCIM). He knows the theory and can implement the practice.
As clients have found, he gets his sleeves-rolled up and gets stuck in.
We can develop the right message for your organisation and help you to tailor and target it effectively to the right people.
We can evaluate the effectiveness of your online and printed communications, press and PR and help you improve their performance and save money.
We can help you plan and implement effective external and internal communication campaigns. We always look at the bigger picture – context, audience, key messages, channels, evaluation. To discuss how the Coracle approach could deliver for you, contact me for an informal chat.