The more you know, the luckier you are
Ancient Chinese Proverb
The more you know about your audience and prospects, the more effective your marketing efforts will be.
Coracle offers cost-effective research and evaluation services to help you plan and implement marketing strategies that make a real difference.
We provide primary and secondary research services to find the answers you need. We can also help you to frame and deliver the research findings in a way that engages your colleagues or informs your management teams. The emphasis is always on clear outcomes and action.
We take the time and trouble to understand your organisation and its audiences. We develop the questions to ask to get the answers you need.
We have substantial experience of telephone and face-to-face interviews, focus groups and observation, mystery shopping and online surveys. We also offer support for secondary research from published sources.
This is the crucial part. Understanding the research findings and taking appropriate action. We offer critical insight and interpretation to ensure that your organisation fully understands the implications of research findings and adopt the right strategies to address them.
It doesn’t stop with a research report. That’s only the start. We can help implement strategies to respond to research findings so that future marketing efforts are informed by real insights.